GB/T 17184-1997
Abolished
GB/T 34941-2017
Active
National standards
GB/T 34941-2017 Information technology service—Digitize marketing—Programmatic marketing technology requirements
GB/T 34941-2017 Information technology service—Digitize marketing—Programmatic marketing technology requirements
Basic Information
Standard Code:
GB/T 34941-2017
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Software engineering
ICS Name:
Information technology applications
Publish Date:
2017-11-01
Implement Date:
2018-05-01
Pages:
53 pages
Scope
This standard specifies the interfaces between various programmatic marketing platforms in digital marketing, the basic activities and tasks of the programmatic marketing execution process, and the definitions, sources, classifications, and applications of various data involved in programmatic marketing. This standard applies to bidding and ID mapping between various ad exchanges (platforms) and demand-side platforms, advertiser qualification and ad material review, data measurement and billing, and the classification and application of user, media, and advertiser data.
Development Information
Referenced Standards
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Abolished
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Active