T/HNAS 003-2021 "Xianggan Hong" brand management specifications

Scope

Scope: This document stipulates the content of the "Xianggan Red" agricultural product regional public brand organization and its responsibilities, the identification process, brand authorization, supervision and management, and brand evaluation. This document applies to the management of the "Xianggan Red" agricultural product regional public brand. Main technical content: Foreword II. Scope III. Normative referenced documents IV. Terms and definitions V. Organization and responsibilities VI. Identification process 7.1 Selection 7.2 Review 7.3 Public announcement VII. Brand authorization 8.1 Authorization 8.2 Public disclosure VIII. Supervision and management IX. Brand evaluation IX.1. Evaluation organization IX.2. Evaluation objects IX.3. Evaluation indicators IX.4. Indicator scoring IX.5. Evaluation model IX.6. Evaluation grades IX.7. Evaluation application Appendix A (normative) Certificate style Appendix B (normative) "Xianggan Red" brand evaluation indicator system

Development Information

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