T/GZSNYCYXH 001-2023 "Guizhou Yellow Bull" Regional Public Brand Operation and Management Standards
T/GZSNYCYXH 001-2023
Basic Information
Scope
Scope: This document specifies the terms and definitions, main entities and principles, entry and exit, operation and value-added, management and requirements, evaluation and improvement related to the operation and management of the "Guizhou Yellow Cattle" regional public brand. This document applies to the operation and management of the "Guizhou Yellow Cattle" regional public brand. **Main Technical Content**: **Guizhou Yellow Cattle** Regional Public Brand Operation Management Standards **1. Scope**: This document specifies the terms and definitions, main entities and principles, entry and exit, operation and value-added, management and requirements, evaluation and improvement related to the operation and management of the "Guizhou Yellow Cattle" regional public brand. This document applies to the operation and management of the "Guizhou Yellow Cattle" regional public brand. **2. Normative References**: The content of the following documents is an essential part of this document through normative references. Among them, the referenced documents with a specified date only apply to the version corresponding to that date; the latest version (including all amendment sheets) of the unspecified date referenced documents applies to this document. - GB/T 39654-2020: Principles and Foundations of Brand Evaluation - GB/T 39904-2021: Guidelines for the Cultivation and Construction of Regional Brands - NY/T 4169-2022: Guidelines for the Construction of Regional Public Brands for Agricultural Products **3. Terms and Definitions**: The terms and definitions defined in GB/T 39654-2020 and GB/T 39904-2021, as well as the following terms and definitions, apply to this document. - **Brand**: An intangible asset, including but not limited to names, phrases, symbols, images, logos, designs, or their combinations, used to distinguish products, services, and/or entities, or both, and capable of forming a unique impression and association in the minds of stakehol