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GB/T 31041-2014
GB/T 31041-2014 Brand value—Requirements for quality evaluation
Abstract
This standard specifies the evaluation requirements for quality factors affecting brand value during the evaluation process of brand value. It includes the general requirements for evaluation, evaluation factors, evaluation methods, evaluation procedures, and evaluation reports.
This standard is applicable to various organizations at different stages of brand building, providing an evaluation and improvement basis for organizations to enhance their brand value in terms of quality factors.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Replaced |
| Standard Code | GB/T 31041-2014 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2014-12-31 |
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