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GB/T 39870-2021 Active
GB/T 39870-2021 Brand valuation—Automobile manufacturing industry
Abstract
This standard specifies the evaluation and calculation models, evaluation indicators, and evaluation processes for the brand value of automotive manufacturing enterprises or products.
This standard applies to the evaluation of the brand value of automotive manufacturing enterprises that are registered in China and have complete records of brand management, R&D, production, sales, after-sales service, and quality assurance in China.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Active |
| Standard Code | GB/T 39870-2021 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2021-10-01 |
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