T/WPHT 032-2025 Guidelines for the Creation and Implementation of Well-Known Regional Brands

Scope

Scope: This document stipulates the definition, connotation, qualifications, rights and interests, creation, operation, management, and verification methods of well-known regional brands. This document is applicable to regional legal entities, or institutions and entities authorized by regional legal entities, for the creation, operation, and management of well-known regional brands; and for regional brand license-using carrier enterprises to cooperate in regional brand construction and application. Main technical content: This standard follows the structural composition of brand elements, the ladder-like growth method, and the "three development principles" governed by socioeconomic laws. It applies the "five-element theory" of brand value and promotes the "five-strategy integration" practice strategy for brand development. It starts with cultivation for evaluation and proceeds with practice for value. Based on the understanding of laws and differentiation laws, it grades brands through comprehensive evaluation of brand factors, revealing five types of brand characteristics, seven levels of development traits, and ascending mechanisms. With concise evaluation elements, systematic evaluation procedures, and coordinated evaluation mechanisms, it forms a comprehensive, detailed, and scientific evaluation system, laying a solid, suitable, and user-friendly track for brand cultivation. The evaluation is both profound and simple, and the cultivation is both high-level and down-to-earth! The cultivation involves numerous practical techniques, while the evaluation provides convenient and practical forms and tools, as well as clear and systematic operating procedures! It is a latest brand development guidance tool with profound meaning, rich connotation, and a combination of theory and practice.

Development Information

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