T/CAAAD 004-2024 Internet advertising group identification technology requirements

Scope

Main technical content: To meet the demand for standard documents in the development of information and communication, this document is jointly formulated by the China Communications Standards Association and the China Advertising Association, and is recommended for adoption by relevant parties. Suggestions and opinions on this document should be reflected to the China Communications Standards Association and the China Advertising Association. With the continuous improvement of internet popularity, internet advertising, while developing rapidly, also faces problems and challenges in user privacy protection: on the one hand, the irregular collection and use of personal device information may lead to a high risk of personal information leakage; on the other hand, stricter information protection systems have further deepened the phenomenon of data silos, restricting the improvement of cross-platform user identification, targeting capabilities, and advertising effectiveness, which will affect the healthy development of the internet advertising industry in the long run. To regulate the use of personal information and promote data exchange and sharing, this standard is specifically designed for group identification technology in advertising scenarios, so as to simultaneously ensure the security of individual user information and the effectiveness of advertising placement revenue. This standard aims to draw on the research and application of group identification technology in the domestic and international internet advertising industries, and through the extraction of technical principles and best practice solutions, study the goals, definitions, principles, characteristics, mechanisms, and application measures of group identification, forming a widely referential technical reference.

Development Information

Related Standards