T/QDSF 002-2019 Maritime service corporate culture and brand management standards
T/QDSF 002-2019 Maritime service corporate culture and brand management standards
Basic Information
Scope
Main technical content: This standard is aimed at the cultural and brand management work of Chinese maritime service enterprises and is one of the management norm series standards for maritime service enterprises. Based on the current needs of cultural and brand management work in maritime service enterprises, this standard sorts out the system and responsibilities, management content and methods of cultural and brand management in maritime service enterprises, clarifies the normative requirements for cultural and brand management in maritime service enterprises, and provides a management guide for the cultural and brand management work of maritime service enterprises. Maritime service enterprises can refine and improve the specific requirements of their own management work based on this standard. The formulation of the cultural and brand management standard for Chinese maritime service enterprises will be continuously enriched and improved according to the characteristics of the industry and the needs of business development.