T/HMAEA 001-2023 "Xiangzhu Village Flavor" brand management standard

Scope

Scope: This document stipulates the responsibilities of the management agency for the "Xiangzhu Xiangwei" brand, the requirements for brand use authorization, brand licensing, brand use requirements, and the cancellation of brand use rights. This document applies to the management of the "Xiangzhu Xiangwei" brand. Main Technical Content: 1. Scope: This document stipulates the responsibilities of the management agency for the "Xiangzhu Xiangwei" brand, the requirements for brand use authorization, brand licensing, brand use requirements, and the cancellation of brand use rights. This document applies to the management of the "Xiangzhu Xiangwei" brand. 2. Normative Reference Documents: The content of the following documents is an integral part of this document through normative reference. Among them, the referenced documents with a specified date apply only to the version corresponding to that date; for documents without a specified date, the latest version (including all amendment lists) applies to this document. 3. Logo Design and Use of the "Xiangzhu Xiangwei" Brand 4. Responsibilities of the Brand Management Agency 4.1 Daily Management 4.1.1 The regional public brand "Xiangzhu Xiangwei" is held and managed by the brand management agency. 4.1.2 A sound system for brand supervision and management shall be established to carry out daily brand management. 4.1.3 The brand management agency shall organize enterprises to conduct brand identification work. 4.1.4 Authorize the use of the brand logo, formulate a list of authorized enterprises and products, and announce it according to procedures. 4.1.5 Protect and cultivate the brand, promote the brand, and conduct publicity and promotion. 4.1.6 Take timely measures to deal with acts that may affect the brand image and handle brand crisis emergencies promptly. 4.1.7 Supervise and inspect the quality of authorized products and related advertising and promotional materials, and notify enterprises

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