T/HNAGS 018-2023 Active Group standards

T/HNAGS 018-2023 "Hunan Rapeseed Oil" Brand Management Standards

T/HNAGS 018-2023

Publish Date: 2023-02-01 Implement Date: 2023-03-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/HNAGS 018-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Terminology (principles and coordination and cooperation)

Publish Date: 2023-02-01

Implement Date: 2023-03-01

Scope

Scope: This document stipulates the responsibilities of the management agency for the brand management of "Hunan Rapeseed Oil", the identification of brand use, brand authorization, requirements for brand use, and the cancellation of brand use rights, etc. This document applies to the management of the "Hunan Rapeseed Oil" brand; Main technical content: Edible rapeseed oil produced within Hunan and labeled with the "Hunan Rapeseed Oil" logo. The regional public brand "Hunan Rapeseed Oil" is held and managed by the brand management agency. A sound brand supervision and management system should be established and implemented to carry out daily brand management. Enterprises should be organized to conduct brand identification work. Authorize the use of the brand logo, formulate a list of authorized enterprises and products, and announce it according to procedures. Take timely measures to protect the brand image and cultivate, promote, and publicize the brand. Deal with emergencies such as brand crisis caused by products in a timely manner. Supervise and inspect the quality of authorized products and related advertising and promotional materials, and notify enterprises to rectify problems in a timely manner and take appropriate measures to deal with them. Regularly organize market satisfaction surveys of authorized enterprises and products. Conduct regular evaluations of authorized enterprises and products, requiring those that fail to meet the evaluation standards to rectify in a timely manner, and allowing those that pass the evaluation to renew their use contracts. Supervise and manage the use of the brand logo. Supervise and manage the behavior of enterprises authorized to use the brand logo. The brand management agency shall regularly or periodically inspect the application of the brand logo and deal with problems in a timely manner. The brand management agency shall protect the intellectual property of the "Hunan Rapeseed Oil" brand through various means such as