T/SHMHZQ 129-2021 Active Group standards

T/SHMHZQ 129-2021 Brand Building and Promotion Guide

Publish Date: 2021-12-16 Implement Date: 2021-12-17 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SHMHZQ 129-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Trade, commercial activities, and marketing

Publish Date: 2021-12-16

Implement Date: 2021-12-17

Scope

Scope: It specifies the terms and definitions of brand building and promotion guidelines, brand building methods, brand promotion, and brand maintenance. Applicable to brand building and promotion; Main technical content: 4 Brand building methods 4.1 Brand positioning 4.2 Brand planning 4.3 Brand construction 5 Brand promotion 5.1 Basic requirements 5.2 Promotion methods and content 5.3 Promotion strategies 6 Brand maintenance 6.1 Basic requirements 6.2 Brand diagnosis 6.3 Key management