T/IQA 20-2023 Active Group standards

T/IQA 20-2023 Financial Interface Product Excellent ETS User Experience Evaluation Guideline

Publish Date: 2023-01-19 Implement Date: 2023-01-20 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/IQA 20-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Comprehensive Application of Information Technology

Publish Date: 2023-01-19

Implement Date: 2023-01-20

Scope

Main technical content: This standard is mainly applicable to the standardized evaluation of user experience for financial interface products during their R&D and production and operation stages. The standard describes the basic structure of such evaluation and establishes differentiated calculation methods at different stages. When actually evaluating financial interface products, the selection of application methods can be based on the stage and product characteristics. This model consists of a core layer and an application layer. The core layer, based on the concept of "creating high-quality products", is extended to five conceptual attributes with excellent user experience, namely "convenient and efficient (Efficient), full of vitality (Living), innovative and enterprising (Innovative), trustworthy (Trustworthy), and engaging (Engaging)". These concepts are visualized into satisfaction and recommendation scores, which include eight main dimensions and word-of-mouth recommendations, namely functional processes, information cognition, interaction design, visual design, operation services, intelligence, system performance, and security perception. Satisfaction and word-of-mouth recommendations are further supported by more detailed feature indicators. The application layer covers all stages of the product's life cycle from R&D to production and operation. During the R&D stage, the model takes user experience issues as the key focus to promote the optimization of product services. The implementation and application method involves evaluating products based on the main dimensions and feature indicators of the user experience evaluation model and their specific meanings, outputting a list of optimization issues, and then calculating the ETS Excellence Index at the R&D stage based on the attributes of various issues. During the production and operation stage, the model takes subjective attitude evaluation as the entry point to output product user experience satisfactio