T/WPHT 004-2021 Business brand core value strategy guideline

Scope

Scope: This standard specifies a series of requirements, including the connotation, definition, compliance, methods, and measures for establishing the core value of a brand in industrial and commercial enterprises, serving as a guideline for these enterprises to prioritize the development of functional core values for their brands. This standard applies to the brand-building practices of all types of industrial and commercial enterprises and economic entities; other types of brand-building efforts can also refer to and apply its principles. Main technical content: Based on the brand principle that "brand core value is the lifeblood of a brand. Without core value, a brand lacks competitiveness, and a brand without competitiveness has no survival value in the market. Establishing brand core value is the core issue for high-quality development of enterprises." This standard, in accordance with the characteristics and development laws of brands, references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, and GB/T19580-2004 *Excellence Performance Evaluation Criteria*, as well as the strategic concepts and requirements of high-quality development outlined in the *14th Five-Year Development Plan of the Communist Party of China Central Committee*. Combined with practical insights from brand-building efforts in industrial and commercial enterprises, this standard integrates brand value principles with product production research for the first time, formulating a systematic and complete construction plan from "identifying core value - building core value - ensuring brand value - validating core value effectiveness". It provides a practical and actionable "brand value creation methodology" that focuses on direction, clarifies goals, highlights key points, proposes specific measures, ensures logical coherence, simplifies expres

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