T/CQCA 017-2023 The general specification for evaluating regional public brand enterprises

Scope

Main technical content: This standard specifies the general requirements, evaluation process, and evaluation results for the evaluation of regional public brand enterprises. It is applicable to the Municipal Quality Association, which is entrusted by regional public brand management agencies or other authorized institutions to organize the evaluation of enterprises applying for authorization to use regional public brands. Chapter 4 "General Requirements" sets out requirements for the principles, basis, evaluation methods, re-evaluation, and confidentiality of the evaluation work. Chapter 5 "Evaluation Process" proposes requirements for evaluation preparation, material receipt, initial review of materials, and organization of the evaluation, which includes classification of evaluated enterprises, evaluation by industry experts, and evaluation by expert groups. Chapter 6 "Application of Evaluation Results" sets out requirements for regional public brand management agencies in terms of publicity and authorization. This standard is an important component of the Municipal Quality Association's technical support for regional public brand construction. By formulating and issuing the Chongqing Municipal Quality Association's group standard "General Norms for the Evaluation of Regional Public Brand Enterprises", it promotes the standardization of regional brand evaluation work in various districts and counties, and also provides a relatively mature evaluation model for districts and counties that are about to launch regional public brand construction. The formulation and implementation of this standard can promote the relative unification of regional brand evaluation work throughout the city and lay a solid foundation for the establishment of municipal-level regional public brands.

Development Information

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