T/WPHT 025-2023 Business Branding and Corporate Culture Strategy Guide for Enterprises

Scope

Scope: This document specifies the concept, connotation, purpose, principles, methods, and measures of the branding corporate culture strategy for industrial and commercial enterprises. This document is primarily applicable to large-scale industrial and commercial enterprises, especially state-owned central enterprises and other standardized large economic entities or organizations, that aim to create excellent corporate brands, product brands, and cultural brands. Small and micro enterprises or organizations may apply its principles selectively based on their actual circumstances. Key Technical Content: To adapt to the new demands and requirements of corporate culture construction in the era of brand economy, overcome the drawbacks of "separation between corporate culture and business operations" in traditional corporate culture construction and the extreme "logo-centric" phenomenon of brand culture in its initial stages, and establish a complete, systematic, comprehensive, and effective new advanced corporate culture construction system that effectively promotes industrial and commercial enterprises in creating excellent brands and achieving high-quality development. Based on brand characteristics and development logic, this standard references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, and GB/T19580-2004 *Excellence Performance Evaluation Criteria*, and aligns with the spirit of *Socialist Core Values*. Combined with the actual situation of corporate culture construction in a market economy environment, this standard proposes for the first time a new corporate culture construction system led by socialist core values, featuring brand values, and guided by brand creation, integrating traditional corporate culture, brand culture, and political-economic culture. It puts forward specific concepts such as the "Fi

Development Information

Related Standards