T/CAQ 10302-2016 Active Group standards

T/CAQ 10302-2016 Brand Innovation Achievement Evaluation Guideline

T/CAQ 10302-2016 Brand Innovation Achievement Evaluation Guideline

Publish Date: 2016-10-20 Implement Date: 1970-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us
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Basic Information

Standard Code: T/CAQ 10302-2016
Standard Type: Group standards
Standard Status: Active
is_force_gb: no
CCS Name: Standardized management and general provisions
ICS Name: Quality management and quality assurance
Publish Date: 2016-10-20
Implement Date: 1970-01-01

Scope

Scope: This standard specifies the evaluation requirements for brand innovation achievements, and is applicable to organizations evaluating innovative activities in terms of brand strategy, brand culture, social responsibility, products or services, marketing communication, etc. Organizations can refer to this standard when conducting brand innovation activities. Main technical content: This standard is based on the following basic concepts. By applying these basic principles, organizations can scientifically carry out brand innovation activities, thereby enhancing their profitability and brand value. a) Customer orientation; b) Innovation-driven; c) Creating value for stakeholders; d) Full participation; e) Systematic evaluation

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