T/WPHT 009-2021 Quality branding strategy guide for agricultural products

Scope

Scope: This standard specifies the terminology, definitions, strategies, methods, and verification measures for the creation of high-quality agricultural product brands; This standard is primarily applicable to agricultural entities or organizations that believe in the power of brands and are committed to creating well-known agricultural product brands and strengthening their competitiveness, for practical implementation and application; Main technical content: For the first time, this standard proposes a comprehensive and systematic agricultural product brand creation and development strategy from the perspectives of brand development and the upgrading of traditional agriculture to modern agriculture, adapting to the market economy and featuring brand-led management, technology-driven production, socialized assurance, and industrialized operation; It provides methods such as the "Three-in-One Approach to Building Agricultural Product Brands", the "Technology-Disruptive Approach", the "Four Basic Social Assurance Methods", the "Successful Business Model Creation Method for Agricultural Product Marketing", the "Market Positioning Method", the "Breakthrough Method for Hit Products", the "Seven Tactical Winning Methods", the "21 Promotion Methods", the "Precise Communication Winning Method", the "Team Winning Method", the "Goal-Driven Winning Method", and the "Price-Winning Method", as well as the "Five Measures for Maintaining and Enhancing Agricultural Product Brands" and the "Twenty Indicators for Verifying and Improving Brand Quality". This is a comprehensive and systematic solution for agricultural product brand creation, which extensively incorporates modern management and operational skills. By applying this standard, we can overcome the common problems in China's agricultural economy, such as crude, scattered, slow, and low-quality agricultural operations, a lack of high-quality agricultural product brands, low profitability and competitiveness, and nar

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