T/TAF 080-2021 Active Group standards

T/TAF 080-2021 Mobile Smart Device and Application User Information Protection Implementation Guidelines Part 7: Targeted Push Notification

Publish Date: 2021-01-08 Implement Date: 2021-01-08 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/TAF 080-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Communication equipment

ICS Name: Comprehensive Telecommunications Terminal Equipment

Publish Date: 2021-01-08

Implement Date: 2021-01-08

Scope

Scope: This document specifies the personal information protection requirements for targeted push notifications on mobile smart terminals and application software, and proposes various cases of turning off targeted push notifications for different types of applications, providing guidance for mobile smart terminal providers and application software developers in establishing targeted push mechanisms. This document applies to mobile application providers in regulating the collection and use of personal information during targeted push activities, and also applies to supervisory authorities, third-party evaluation agencies, and other organizations in supervising, managing, and evaluating the collection and use of personal information by mobile application software. Main technical content: In recent years, with the rapid development and popularity of the mobile Internet, mobile smart terminals and application software have become increasingly closely linked to users' work and daily life. With the development of artificial intelligence technology, targeted push notifications based on recommendation algorithms have been widely applied in various fields of mobile Internet applications. While improving user efficiency and enhancing the effectiveness and experience of online information services, there may be problems such as unauthorized collection and use or abuse of personal information, ultimately harming users' legitimate rights and interests. This document, as the seventh part of the implementation guidelines for personal information protection on mobile smart terminals and application software, aims to propose capability requirements for targeted push notifications and provide effective guidance for establishing targeted push mechanisms on mobile smart terminals and applications.