T/CAAAD 002-2019 Active Group standards

T/CAAAD 002-2019 The standards for evaluating the commercial value of advertising endorsers

Publish Date: 2019-10-10 Implement Date: 2019-10-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Out of stock

Basic Information

Standard Code: T/CAAAD 002-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: \nBasic standards

ICS Name: Other

Publish Date: 2019-10-10

Implement Date: 2019-10-10

Scope

Scope: This standard specifies the relevant factors that advertisers need to consider when selecting endorsers, including the endorser's commercial value index, endorsement effect index, and risk index of the endorser; Main technical content: Advertising endorser commercial value evaluation standards 1. Scope This standard specifies the relevant factors that advertisers need to consider when selecting endorsers, including the endorser's commercial value index, endorsement effect index, and risk index of the endorser. 2. Terms and definitions The following terms and definitions apply to this document. 2.1 Advertising endorser According to the "Advertising Law of the People's Republic of China", an advertising endorser refers to a natural person, legal person, or other organization outside the advertiser who recommends or certifies products or services in an advertisement using their own name or image. This standard only applies to natural person entities of advertising endorsers. 2.2 Commercial value index It refers to important indicators used to evaluate the endorser's commercial value in terms of popularity, reputation, works, and endorsement. The specific index ranges for different professional endorsers vary, with a higher index indicating a higher commercial value in the corresponding dimension. 2.3 Identification and removal of invalid social volume To more fairly evaluate and compare the commercial value of various endorser candidates, it is necessary to identify and remove invalid social volume when statistically analyzing their social media popularity and work popularity. The determination of invalid social volume can be carried out from the following two aspects: 2.3.1 Identification of abnormal accounts Refers to false fan accounts on social media platforms that are registered and active to falsify or exaggerate the influence or marketing effect of the account, and do not reflect the real opinions and behaviors of individuals/insti