T/WPHT 026-2023 Industrial product brand high-quality creation strategy guide

Scope

Scope: This document specifies the terminology, definitions, strategies, methods, and verification measures for the high-quality creation of industrial product brands; This document is primarily applicable to industrial enterprises that believe in the power of brands and are committed to creating high-quality well-known brands; Main technical content: In order to overcome the passive situation of most industrial enterprises in China, which started late in urban and rural areas, lacked experience in market economy, and had overall poor levels of enterprise management and product competitiveness, this standard aims to comprehensively improve product quality, enhance brand management capabilities, create well-known brands, increase product economic benefits, accelerate the industrialization process, achieve high-quality development, meet the growing material civilization needs of the people, and enhance the competitiveness of Chinese brands in the international market. Based on brand laws, characteristics, and development logic, and referring to the spirit of standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, and GB/T19580-2004 *Excellence Performance Evaluation Criteria*, as well as the strategic concepts and requirements of the *Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Quality Improvement* and the *14th Five-Year Plan for National Economic and Social Development of the Communist Party of China Central Committee*, this standard, for the first time, proposes a six-step, seven-method product brand creation strategy based on scientific decision-making, targeted efforts, key development, cultural value addition, and comprehensive coordination, and provides a package of practical skills such as the *Three-Dimensional Branding Method*, *Brand Optics Method*, *Brand Pers

Development Information

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