T/CAAAD 006-2022 Active Group standards

T/CAAAD 006-2022 Internet advertising scenario IP address geographic information technology requirements

Publish Date: 2022-12-26 Implement Date: 2022-12-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 006-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2022-12-26

Implement Date: 2022-12-30

Scope

Main technical content: Internet advertising is an important business model in the advertising industry and the Internet economy. It has developed through the comprehensive utilization of Internet technology, big data technology, and artificial intelligence technology, and by deeply exploring its commercial value. With the development of various forms of Internet advertising, the diversification of online advertising pricing methods, and the popularity of advertising monitoring, the geographical information corresponding to Internet IP addresses plays a fundamental and important role in determining the geographical location of online advertising audiences, as well as in advertising placement pricing and settlement statistics. In monitoring scenarios such as geographically targeted advertising placement, advertising reach analysis, advertising exposure statistics, advertising click statistics, and verification of invalid ad traffic, it is necessary to determine the geographical information based on IP addresses. Standardizing and unifying the technical requirements for Internet IP geographical information can bring universal efficiency gains to the entire Internet advertising industry. To meet the demand for standard documents in the information and communication industry, this group standard was jointly organized and formulated by the China Communications Standards Association and the China Advertising Association, and is recommended for adoption by relevant parties. Suggestions and opinions regarding this document should be reported to the China Communications Standards Association and the China Advertising Association.