T/BEEAT 004-2020 Beijing Brand Evaluation Specification
T/BEEAT 004-2020 Beijing Brand Evaluation Specification
Basic Information
Scope
Main technical content: This standard specifies the relevant terms and definitions, general principles, evaluation objects, evaluation principles, evaluation models, evaluation content, evaluation methods, evaluation reports, evaluation procedures, certificate management, logo management, star-rating management, evaluation protection, evaluation supervision, prohibited behaviors, and the procedures and requirements that should be followed in the evaluation of "Beijing Brands". The application scenarios of this standard include: a) Organizations participating in the evaluation of "Beijing Brands" use this standard to conduct self-evaluations and improve their brand-building capabilities; b) Beijing brand evaluation institutions conduct "Beijing Brands" evaluations for applicant organizations and issue evaluation reports in accordance with this standard.