T/CAAAD 003-2023 Cross-Device Advertising Data Service Technical Specification

Scope

Main technical content: With the development of the Internet and smart terminals, users' media exposure habits have undergone tremendous changes. Smart terminals are increasingly playing an important role, and smartphones and smart TV terminals have become very important channels for users to interact with media. Marketing methods have also undergone significant changes with the changes in user behavior. Cross-terminal advertising and marketing have become the mainstream way of advertising for brands, but they have also brought great interference to users. Repeated exposure to advertisements on multiple terminals has led to a poor user experience. This document will focus on intelligent optimization of multi-terminal advertising. In accordance with the requirements of national policies and regulations such as the Advertising Law, the Internet Advertising Management Measures, and the Personal Information Protection Law, combined with group standards such as T/CAAAD 004-2022 and T/CCSA 424-2022 "Implementation Guidelines for Anonymization of Internet Advertising", and "Guidelines for Informing and Consenting to the Processing of Personal Information in Internet Advertising", we will use new data security computing models such as federated computing and privacy computing, and utilize different types of cross-terminal data to help digital media, advertisers, and digital marketing platforms on smart terminals conduct more restrained advertising, assist in achieving orderly distribution of advertising content, and improve the viewing experience of smart terminal users.

Development Information

Related Standards