T/CAAAD 001-2022 Active Group standards

T/CAAAD 001-2022 Mobile Internet Application Advertising Code of Conduct

Publish Date: 2022-07-27 Implement Date: 2022-08-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Out of stock

Basic Information

Standard Code: T/CAAAD 001-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2022-07-27

Implement Date: 2022-08-10

Scope

Main technical content: With the popularity of mobile intelligent terminal devices, the increase in the cumulative access traffic of the mobile Internet, and the increase in the number of mobile Internet users, the focus of Internet marketing has also shifted from the PC side to the mobile side, forming a new model of mobile Internet advertising, and mobile applications have become one of the important carriers of advertising. The widespread popularity of new technologies and the rapid emergence of new business models in the advertising field have brought new problems and challenges to the standardized and healthy development of the advertising market and the protection of user data security. The industry market lacks reference guidance, which not only infringes on users' rights but also poses many security risks. Therefore, it is necessary to formulate standards to regulate the advertising behavior of mobile Internet applications, and promote the coordinated development of the mobile Internet advertising industry with the purification of the online environment, the protection of privacy data, and the improvement of user experience.