T/EJCCCSE 602-2026 Active Group standards

T/EJCCCSE 602-2026 China Brand Cultivation and Construction Service System

Publish Date: 2026-03-27 Implement Date: 2026-03-27 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/EJCCCSE 602-2026

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: The representation method of data elements

ICS Name: Integrated services

Publish Date: 2026-03-27

Implement Date: 2026-03-27

Scope

This document sets out the general requirements for brand building objectives, brand organization construction, brand system construction, brand culture and theory construction, brand building practice, brand building results, brand endorsement cultivation, and brand new media cultivation. Through the "Great Nation Brand Preference Project", "Great Nation Brand Silk Road National Gifts", "Great Nation Brand National Guest Gifts", and "Great Nation Brand Influence Level Evaluation", these four forms cultivate and promote brand development from multiple aspects and at a high level. This document is applicable to production-type, service-type, and trade-type enterprises in carrying out brand building, and to brand service agencies in providing consulting, advisory, and guidance services for enterprise brand building, as well as organizing and managing brand preference projects and cultivation and improvement activities. It is also applicable to third-party evaluations of the influence of great nation brands.