T/TMAC 034.F-2021 Active Group standards

T/TMAC 034.F-2021 Comprehensive TV program evaluation specification based on multidimensional indexes

T/TMAC 034.F-2021 Comprehensive TV program evaluation specification based on multidimensional indexes

Publish Date: 2021-08-24 Implement Date: 2021-08-24 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us
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Basic Information

Standard Code: T/TMAC 034.F-2021
Standard Type: Group standards
Standard Status: Active
is_force_gb: no
CCS Name: Integrated Communication and Broadcasting
ICS Name: The application of statistical methods
Publish Date: 2021-08-24
Implement Date: 2021-08-24
Pages: 12 pages

Scope

This document stipulates the principles of comprehensive evaluation of TV programs based on multi-dimensional indicators, the evaluation system, and the basic norms for data sources and weight distribution.
This document is applicable to providers of TV program evaluation services (i.e., TV program comprehensive evaluation companies or institutions), sample households, and data users, including TV program broadcasting institutions, program suppliers, advertisers, advertising agencies, media buying companies, relevant government agencies, equipment manufacturers, and academic research institutions, etc.

Development Information

Word Count: 18 Thousand words Pages: 12 pages

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