\nT/WLJC 7-2017 Guidelines for Process Management in Machine Tool Equipment Enterprises - Marketing Management

Scope

Scope: This standard specifies the general requirements, common business processes, and form formats for business processes in enterprise marketing management. This standard is applicable to machine tool and equipment enterprises, as well as tool and cutter enterprises. Main technical content: There are nearly a thousand small and micro enterprises in the machine tool and equipment industry of Wenling City, many of which are high-quality enterprises with good development prospects in niche professional fields, characterized by "small but excellent". These enterprises will be a new growth point for the industrial economy of Wenling City. Small and micro enterprises have the advantages of flexible decision-making and quick market response, but they generally have weak basic management due to their emphasis on market and lack of management awareness. Many enterprises have already recognized the importance of process management, but there are still many problems in process management. Based on the actual situation of small and micro enterprises in the machine tool and equipment industry of Wenling City, this standard sorts out and optimizes management processes, improves systems and methods, and proposes a system framework for enterprise process management, which serves as a tool for small and micro enterprises to improve their internal management and assist them in transforming and upgrading.

Development Information

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