T/SHIFF 001-2021 "Shanghai Haute Couture Week Brand (NEW COUTURE)" Standard Regulations
T/SHIFF 001-2021
Basic Information
Scope
Main technical content: The concept of "Shanghai Haute Couture Week Brand (NEW COUTURE)" is based on the principles of openness, inclusiveness, integration, and refinement. It upholds the "Spirit of Craftsmanship" and the commitment to preserving and innovating "Oriental Aesthetics". It pays tribute to the spirit of handmade craftsmanship, shoulders the mission of passing on exquisite craftsmanship from generation to generation, reinterprets history with a modern perspective, revives traditional values, and promotes a high-quality lifestyle with distinct Chinese aesthetic characteristics, allowing the customized lifestyle to integrate more closely with contemporary Chinese culture and showcase unique style. The "Shanghai Haute Couture Week Brand (NEW COUTURE) Standards Regulations" set forth basic requirements in areas such as brand qualification standards, scope of application, craftsmanship materials, and sales scale. As an industry standard, the regulations are based on real data from brands participating in Shanghai Haute Couture Week over the past five years and are compiled and refined to provide high reference value for the industry.