GB/T 17000-1997
Replaced
T/WPHT 002-2021
Active
Group standards
T/WPHT 002-2021: A Five-Step Strategic Guide for SMEs to Quickly Strengthen Their Brands
T/WPHT 002-2021
Price:
$ 20.00
Basic Information
Standard Code:
T/WPHT 002-2021
Standard Type:
Group standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Other standards related to quality
Publish Date:
2021-11-12
Implement Date:
2021-11-12
Scope
Scope: This standard specifies the terminology, definitions, strategies, methods, and verification measures for how small and medium-sized enterprises (SMEs) can rapidly strengthen their branding strategies; This standard is primarily applicable to newly established SMEs or those with limited resources but who believe in the power of branding and are committed to rapidly creating well-known brands, as well as market-oriented economic entities. Large enterprises can also refer to and apply it as needed; Main technical content: To help SMEs overcome the challenges of late start, limited resources, and weak resilience to market shocks, rapidly adapt to the development of the market economy, and meet the requirements of high-quality development. Based on the logic of brand development and construction requirements, and combined with the actual situation of SMEs, this standard proposes a "Five-Step Rapid Strengthening Strategy" tailored to SMEs to overcome their weaknesses and achieve leapfrog development, including "targeting, rooting, growing, strengthening, and enhancing" five key steps. Six skills - "Three-Dimensional Branding Method", "Brand Personalization Method", "Brand Optics Method", "Brand Core Value Method", "Low-Cost Marketing Method", and "Personalized Management Method" - are designed to inject branding momentum into SME development and help them rapidly strengthen their brands. The application of this standard requires the support of three sub-strategic standards: T/WPHT003-2021 "Guidelines for Strategic Positioning of Brand Development for Industrial and Commercial Enterprises", T/WPHT004-2021 "Guidelines for Strategic Construction of Brand Core Value for Industrial and Commercial Enterprises", and T/WPHT005-2021 "Guidelines for Low-Cost Brand Marketing Strategy for Industrial and Commercial Enterprises". Only by integrating these three standards can a complete "Five-Step Rapid Strengthening Strategy for SME Branding" be formed. The standard includes str
Development Information
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