T/TAF 115-2022 Active Group standards

T/TAF 115-2022 Mobile application advertising code of conduct

Publish Date: 2022-05-11 Implement Date: 2022-05-11 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/TAF 115-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Comprehensive Telecommunications Terminal Equipment

Publish Date: 2022-05-11

Implement Date: 2022-05-11

Scope

Scope: This document sets out the norms for behaviors such as pop-ups, display, clicks, closures, and app distribution in mobile app advertising. This document applies to mobile apps that are pre-installed on mobile smart devices or downloaded, installed, upgraded, or uninstalled via websites, app stores, QR codes, the apps themselves, or other online and offline platforms or channels. Main technical content: With the widespread popularity of mobile internet applications at home and abroad, the explosive growth of mobile smart devices has provided an unprecedentedly vast market space for mobile app advertising. Mobile internet advertising has greatly facilitated people's lives. While guiding users to make purchases, it should also improve user experience. To protect users' rights from infringement, the industry currently lacks reference guidelines. Therefore, the promulgation of norms for mobile app advertising behavior is very necessary. This standard not only regulates the advertising behavior of mobile apps, but also aims to strengthen industry self-discipline and public supervision, while standardizing the order of mobile app advertising in the mobile internet market and promoting the healthy and orderly development of the mobile internet environment.