T/CCSA 224-2018 Call center marketing business operation management specification
T/CCSA 224-2018 Call center marketing business operation management specification
Basic Information
Scope
Main technical content: This standard specifies the basic requirements and operational methods for call center marketing business operators in terms of service quality and operational management, including development planning, customer strategy, product strategy, marketing strategy, process management, personnel management, on-site management, systems and workplaces, network and information security, performance management, etc. This standard applies to auxiliary telephone marketing agencies across the country engaged in database telephone marketing, database direct mail marketing, public advertisement attracting inbound telephone marketing, and Internet marketing businesses, including self-operated and various types of commercial call centers that undertake direct sales outsourcing business