T/CQAMSA 0098-2025 Specification for public relations operations in sporting events

Scope

This document applies to the organization and implementation of public relations activities for all kinds of sports events, including but not limited to comprehensive sports games, single championships, professional leagues, and mass sports activities. Event organizers, public relations contractors, media partners, and brand promotion units can refer to these guidelines to carry out public relations planning and implementation work. This document does not apply to commercial advertising placement, purely entertainment-oriented activities, or internal event activities that do not have formal public relations functions. This document stipulates the organization and division of responsibilities for public relations activities at sports events, the implementation process of public relations activities, media releases, public opinion grading and emergency response mechanisms, and the evaluation of public relations effects and archiving of materials, covering the core work processes and precautions in the pre-event, event, and post-event stages. For detailed content, please refer to the standard document.

Development Information

Related Standards