T/GXAS 815-2024 Xing'an grape regional public brand construction specification
T/GXAS 815-2024 Xing'an grape regional public brand construction specification
Basic Information
Scope
Scope: This document defines the terms and definitions of the public brand of Xing'an Grape Region, and stipulates the basic requirements for the construction of the public brand of Xing'an Grape Region, the main bodies and functions of brand construction, brand positioning and planning, brand communication, brand maintenance and protection, brand promotion, and brand monitoring, evaluation and improvement. This document is applicable to the construction and protection of the public brand of Xing'an Grape Region. Main technical content: This document defines the terms and definitions of the public brand of Xing'an Grape Region, and stipulates the basic requirements for the construction of the public brand of Xing'an Grape Region, the main bodies and functions of brand construction, brand positioning and planning, brand communication, brand maintenance and protection, brand promotion, and brand monitoring, evaluation and improvement. This document is applicable to the construction and protection of the public brand of Xing'an Grape Region.