T/CEEAS 001-2024 Pharmaceutical company marketing compliance service guideline
T/CEEAS 001-2024 Pharmaceutical company marketing compliance service guideline
Basic Information
Scope
Scope: This document stipulates the relevant standards for the marketing compliance environment, marketing compliance governance, requirements for marketing service providers, service items provided by entrusted service providers, marketing compliance processes, and service assurance requirements for service providers in pharmaceutical enterprises, which are applicable to the development of marketing compliance services in pharmaceutical enterprises. Main technical content: This document regulates the compliance environment, compliance governance, and compliance processes of pharmaceutical enterprises when conducting pharmaceutical marketing and promotion activities, as well as the general standards for service providers involved in marketing promotion activities from the perspective of pharmaceutical enterprises. This document comprehensively elaborates the marketing compliance requirements of pharmaceutical enterprises themselves and the requirements for drug/medical device contract sales organizations, shared economy flexible employment service agencies, pharmaceutical marketing service platforms, and marketing personnel throughout the entire process of conducting marketing promotion activities, providing clear guidance for pharmaceutical enterprises to conduct marketing activities in compliance with regulations.