T/NXXH 041-2024 Store location management standards
T/NXXH 041-2024 Store location management standards
Basic Information
Scope
Scope: This document stipulates the management norms for store location selection. This document is applicable to store location management; Main technical content: 3. Terminology and definitions: There are no terms or definitions that need to be defined in this document. 4. Store standards: Standard stores, flagship stores 5. Location selection process 5.1.1 City evaluation: See Table 1. Table 1 City evaluation Number Step Step description 1 After conducting a site visit to the city, communicate with local residents before the visit and purchase a local map. 2 Collect data on the city's total population, per capita GDP, development trends, consumption capacity, and competitors. 3 Evaluation and analysis: Compare the "City Basic Information Form" with the cities where successful franchise stores are located, and conduct a quantitative analysis. 4 Prepare an evaluation report and draw conclusions. 5 Transfer documents: Provide the city evaluation report to the corresponding investment promotion manager. 6 Determine the city investment promotion manager and conduct on-site investigations in the target city: - Site selection personnel (currently 1 person) first communicate with 2 or more local residents (including 2 people) who have lived in the city for more than 10 years to gain a deep understanding of the city's history and economic development over the past decade. The communication should focus on politics, economy, cultural customs, and geography. - Purchase a local map and compare it with the current situation to better integrate into the city's cultural atmosphere. This should be completed in one day. - Collect data: Site selection personnel collect data according to the content of the "City Basic Information Form". The data sources are official statistics from departments such as the Bureau of Statistics, the Planning Bureau, the Civil Affairs Bureau, and the Industry and Commerce Bureau. Market research can also be conducted