T/WPHT 005-2021 Business low-cost brand marketing strategy guideline

Scope

Scope: This standard describes the concept, connotation, compliance, strategies, methods, and measures of low-cost brand marketing strategies for industrial and commercial enterprises in a market economy environment; This standard is applicable to various industrial and commercial enterprises and operational economic entities in the practical application of brand management and marketing; This standard only provides guidelines on principled requirements, and does not imply that the subject must adhere to these requirements without flexibility. Brand owners, especially marketing departments and personnel, should creatively implement them based on actual conditions, and all employees have relevant obligations in implementing this standard; Main technical content: To guide enterprises in low-cost operation and high-efficiency marketing, give full play to the best effect of marketing in brand building, overcome marketing confusion and chaos in market business practice, and better achieve high-quality development. Based on brand characteristics and development logic, this standard references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, GB/T19580-2004 *Excellence Performance Evaluation Criteria*, and the spirit of the *Socialist Core Values with Chinese Characteristics*. Combined with the practical situation of industrial and commercial enterprise marketing, this standard integrates brand management, brand marketing, and financial low-cost requirements for the first time, proposing a quality-based, integrity-centered, efficiency-oriented, multi-dimensional, practical, and systematic low-cost brand marketing strategy guide, including "Ten Marketing Initiatives", "Seven Marketing Tactics", "32 Promotion Methods", "18 Indicator Methods for Verifying Marketing Effectiveness", and scientifically establishing and implement

Development Information

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