T/WPHT 016-2022 Business human resources and strategic guide for driving forces

Scope

Scope: This standard defines the definition, connotation, content, methods, and measures of the branding dynamic strategy for human and resource development in industrial and commercial enterprises. This standard is primarily applicable to large-scale industrial and commercial enterprises, especially state-owned and other standardized-management enterprises, that are committed to achieving brand success through practical application. Other entities and organizations can also refer to and apply it for reference. Main technical content: Based on the brand development principle that "people and resources are the origin of brand momentum. Without people and resources, there is no brand. Whether people and resources can be effectively utilized is the watershed of a brand's rise and fall". In order to scientifically leverage the convergent potential of people and resources in brand development and promote the creation of excellent brands and high-quality enterprise development, this standard, in accordance with brand characteristics and development logic, references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, GB/T19580-2004 *Excellence Performance Evaluation Criteria*, and the spirit of the "Socialist Core Values with Chinese Characteristics". Combined with the practical application of human and resource management in industrial and commercial enterprise development, it first proposes a "brand-oriented, people-centered, service-responsible, mechanism-based, strategy-driven, incentive-driven, multi-dimensional, interconnected, comprehensive, and practical" systematically complete enterprise resource dynamic development application strategy, providing a systematic "human and resource dynamic method", and offering numerous practical skills such as the "Seven-Force Method for Resource Dynamics", the "Thirteen Strategies f

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