T/WPHT 013-2022 Business branding development strategy positioning guideline

Scope

Scope: This standard specifies the connotations, methods, and measures of the branding development strategy for industrial and commercial enterprises, and is the basic guideline for industrial and commercial enterprises to implement the branding development strategy; This standard is primarily applicable to the strategic design and planning of various industrial and commercial enterprises, as well as the diagnosis of brand management and strategic improvement during their development; other types of brand building can also refer to and apply it; Main technical content: A good beginning is half the battle. Positioning is the starting point, foothold, and development origin of an enterprise, and it is a fundamental principle concerning the direction, fate, and outcome of the enterprise. The high-quality development of enterprise branding must first address the issue of development positioning. Based on the characteristics of the brand and the development logic, this standard references the spirit of DB41/T1192-2016《Brand Construction Guide》, GB/T29187-2012《Brand Evaluation - Requirements for Brand Value Evaluation》, ISO9001-2000《Quality Management System Standard》, GB/T19580-2004《Excellence Performance Evaluation Criteria》, and the Guidelines on Quality Improvement issued by the Central Committee of the Communist Party of China and the State Council, as well as modern brand and enterprise construction theories. Combined with the actual development of industrial and commercial enterprises, it proposes a far-reaching, well-defined, concise, and practical enterprise branding positioning strategy, aiming to serve as a beacon, compass, and anchor for the high-quality development of enterprises.

Development Information

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