T/WPHT 010-2021 Product Branding Guide for High-Quality Marketing Strategies

Scope

Scope: This standard describes the definition, connotation, strategies, methods, and measures of a high-quality marketing strategy for product brands. This standard is applicable to all enterprises in the processing and manufacturing industry and the commodity sales industry, which can adopt and apply it in accordance with their actual situation; other suitable service industries can also refer to and apply it for reference. Main technical content: For the first time, it proposes a comprehensive and systematic product brand high-quality marketing strategy guidance scheme that adapts to the market economy, takes quality and integrity as the basis, and integrates marketing values, concepts, rules, strategies, models, methods, and tactics; it provides a package of practical skills such as the "Six Codes of Conduct" in the new era of marketing, the "Ten Promotion Methods", the "Differentiated Marketing Method", the "Consumer Cognition Law Marketing Method", the "Six Principles for Establishing a Marketing Business Model", the "Matching Channel and Brand Marketing Method", the "Nine Types of Sticky Marketing Methods", the "32 Promotion Methods", the "Five Types of Experience Marketing Methods", the "Three Types of Differentiated Marketing Methods", the "Three Guarantees for Brand Marketing", and the "Twelve Indicators for Verifying Marketing Effectiveness". It is an innovative solution for product marketing and brand development that is new, comprehensive, systematic, positive, and of great practical value.

Development Information

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