T/YLMWEF 2.1-2022 Brand Management Standards for De'xiang People's Group Part 1: Construction Works
T/YLMWEF 2.1-2022 Brand Management Standards for De'xiang People's Group Part 1: Construction Works
Basic Information
Scope
Main technical content: "De Xiang Ren", a sub-brand of Yilong County in the construction field, aims to advocate that construction labor enterprises abide by the law and maintain integrity, establish a good corporate image, and showcase the excellent professional ethics, strong physical fitness, professional skills, and outstanding work performance of frontline technical workers engaged in electrical work, welding, reinforcing steel, and other trades in the construction industry. It is a regional labor brand focused on building based on the spirit of honesty and trustworthiness. The brand includes two titles: "De Xiang Ren? Jian Gong" construction enterprises and "De Xiang Ren? Jian Gong" labor workers. This document stipulates the terms and definitions of "De Xiang Ren? Jian Gong" brand management, brand connotation, brand identification, logo management, and brand supervision and protection. This document is applicable to the management of the "De Xiang Ren? Jian Gong" brand.