T/CAAAD 002-2020 Active Group standards

T/CAAAD 002-2020 Monitoring and verifying requirements for internet advertising placement in China

Publish Date: 2020-12-10 Implement Date: 2021-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 002-2020

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2020-12-10

Implement Date: 2021-01-01

Scope

Main technical content: With the rapid development of the Internet, Internet advertising has become an important form and channel for advertising placement. In order to regulate and promote the healthy development of the Internet advertising market, the state has successively amended the Advertising Law and formulated the Internet Advertising Management Measures. In order to fully release the market effectiveness of Internet advertising, promote the industrialization development of Internet advertising, and enable Internet advertising to develop rapidly in a regulated and orderly market environment, under the guidance of the competent national departments, industry associations have organized industry brand enterprises, leading media, and Internet advertising companies to put forward requirements for the standardized use of Internet advertising terms, definitions, classifications, and abbreviations; and unified interface technologies, placement execution processes, data collection methods, user data privacy, and measurement requirements. This standard aims to unify and standardize the conditions of Internet advertising: clarify the dimensions of concepts such as Internet advertising monitoring and verification; ensure the standardization and replicability of the operation mode of the Internet advertising industry; and ensure the uniformity of Internet advertising monitoring and verification.