T/CAAAD 004-2022 Active Group standards

T/CAAAD 004-2022 Internet advertising anonymization implementation guideline

Publish Date: 2022-12-26 Implement Date: 2022-12-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 004-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2022-12-26

Implement Date: 2022-12-30

Scope

Main technical content: Internet advertising business is an industry field that intensively uses, processes, provides, and entrusts others to handle data. In scenarios such as ad placement, programmatic trading, and ad attribution, personal information-related data are involved in the provision, processing, transmission, and use of data among different institutions. Due to the long ecological chain of multi-institutional participation in Internet advertising business, many institutions cannot directly obtain personal consent for data processing. These data processing behaviors face security risks in terms of personal information protection, trade secret protection, and national security. Anonymization is an important path for achieving safe data utilization in the Internet advertising field. In Internet advertising data processing activities, data changes dynamically, including changes in the controlling entities, data forms, and data content. To ensure that anonymization of dynamic data can be effectively carried out and verified, it is necessary to clarify the definition of anonymization in the Internet advertising industry, form industry consensus, and propose implementation paths. Under the premise of legality and compliance, we should develop standards that balance security and compliance with market demands, give full play to the advantages of Internet technology, enhance the competitiveness of the digital industry, and realize the commercial value of data elements. To meet the demand for standard documents in the development of the information and communication industry, this group standard is jointly organized and developed by the China Communications Standards Association and the China Advertising Association, and is recommended for adoption by relevant parties. Suggestions and opinions on this document should be reflected to the China Communications Standards Association and the China Advertising Association.