T/WPHT 022-2023 Strategic Guidelines for Building the Core Brand Value of Industrial and Commercial Enterprises

Scope

Scope: This document specifies a series of requirements, including connotations, definitions, compliance, methods, and measures, for establishing the core value of a brand in industrial and commercial enterprises. It serves as a guideline for industrial and commercial enterprises to prioritize the practical application of functional core values in brand building. This document is applicable to all types of industrial and commercial enterprises and economic entities in brand construction; other types of brand building can also refer to and apply it. Main technical content: Based on the brand principle that "the core value of a brand is its lifeblood. A brand without core value lacks competitiveness, and a brand without competitiveness has no survival value in the market. Establishing a brand's core value is the core issue of high-quality enterprise development." This standard, in accordance with the characteristics and development laws of brands, references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, GB/T19580-2004 *Excellence Performance Evaluation Criteria*, and the strategic concepts and requirements of high-quality development outlined in the *14th Five-Year Development Plan of the Communist Party of China*, integrates practical insights from brand-building practices in industrial and commercial enterprises, and for the first time integrates brand value principles with product production research. It formulates a complete construction plan for establishing a brand's core value, from identifying core values to building core value cores, ensuring brand value, and validating the effectiveness of core value creation, providing a specific and actionable "brand value creation method" that focuses on direction, clarifies goals, highlights key points, proposes concrete measures, demonstrates logical rigor, and sim

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