T/HMAEA 003-2023 Active Group standards

T/HMAEA 003-2023 "Xiangzhu Xiangwei" Brand Logo Design and Use Guidelines

T/HMAEA 003-2023

Publish Date: 2023-03-01 Implement Date: 2023-04-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us
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Basic Information

Standard Code: T/HMAEA 003-2023
Standard Type: Group standards
Standard Status: Active
is_force_gb: no
CCS Name: -
ICS Name: Integrated agriculture and forestry
Publish Date: 2023-03-01
Implement Date: 2023-04-01
Pages: 6 pages

Scope

Scope: This document specifies the composition, graphic elements, and usage of the "Xiangzhu Xiangwei" brand logo. This document applies to the design and use of the "Xiangzhu Xiangwei" brand logo; Main technical content: 1. Scope: This document specifies the composition, graphic elements, and usage of the "Xiangzhu Xiangwei" brand logo. This document applies to the design and use of the "Xiangzhu Xiangwei" brand logo. 2. Normative references: The content of the following documents is an integral part of this document through normative references. Among them, the referenced documents with a specified date apply only to the version corresponding to that date; the unspecified date referenced documents apply to the latest version (including all amendment lists) of the document. "Xiangzhu Xiangwei" Brand Management Regulations 3. Terms and definitions: The terms and definitions defined in the "Xiangzhu Xiangwei" Brand Management Regulations apply to this document. 4. Logo composition 4.1 The "Xiangzhu Xiangwei" brand logo shall be designed in accordance with the registered trademark and comply with the relevant usage management requirements of the registered trademark. 4.2 The "Xiangzhu Xiangwei" brand logo is shown in Figure 1 and consists of two elements: a) Graphic elements: The graphic is composed of a pig and a paper-cut "Xiang" character; b) Text elements: Including the four Chinese characters "Xiangzhu Xiangwei" and the advertising slogan "Xiangzhu Xiangwei Xiang Wanjia" (meaning "Xiangzhu Xiangwei, Fragrance for All Families"). Figure 1: "Dongting Fragrance Rice" brand logo 4.3 The LOGO design uses the concrete form of a pig as the theme element, which resembles a pig but without specific color definitions, implying that the "Xiangzhu" pig breed in Hunan is all-encompassing. The background uses a circular shape as the base, transforming the "Xiang" character into a paper-cut style, highlighting the Hunan elements and conveying the meani

Development Information

Pages: 6 pages

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