T/ZPMA 0006-2024 Abolished Group standards

T/ZPMA 0006-2024 Industry leading enterprise brand building guideline

T/ZPMA 0006-2024 Industry leading enterprise brand building guideline

Publish Date: 2024-06-29 Implement Date: 2024-07-29 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us
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Basic Information

Standard Code: T/ZPMA 0006-2024
Standard Type: Group standards
Standard Status: Abolished
is_force_gb: no
CCS Name: -
ICS Name: Sociology, services, the organization and management of companies (enterprises), administration, transportation (vocabulary)
Publish Date: 2024-06-29
Implement Date: 2024-07-29

Scope

Scope: This standard specifies the terms and definitions, basic principles, dimensions, methods, and brand verification for brand building in industry-leading enterprises. This standard applies to brand building in all entities in the economic field, and social sector brand creation can also be implemented with reference to it. Main technical content: 1. Scope 2. Normative reference documents 3. Terms and definitions 4. Basic principles and methods of brand building 5. Brand IP marketing 6. Brand extension and maintenance Appendix A (informative) International brand standardization

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