T/CNNYJJFHYXH 001-2019 Active Group standards

T/CNNYJJFHYXH 001-2019 Intimate underwear and pajamas brand creation guide

Publish Date: 2019-12-30 Implement Date: 2019-12-31 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CNNYJJFHYXH 001-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Integrated services

Publish Date: 2019-12-30

Implement Date: 2019-12-31

Scope

Main Technical Content: 4. Ecological Brand Products The main body of underwear and homewear brands should focus on ecological products, establish quality brands, and comply with GB 18401 and GB 31701 requirements. Ecological brand products should meet GB/T 18885 standards. 5. Brand Building Methods 5.1 General Principles The main body of underwear and homewear brands should identify "brand categories," grasp "brand elements," and draw lessons from international brand standardization experiences. Implement brand-building actions in accordance with provisions in Sections 5.2–5.6. 5.2 Brand Positioning 5.2.1 Basic Requirements The main body of underwear and homewear brands should conduct comprehensive analyses of consumers, competitors, and themselves. Based on consumers' perceptions of the brand, market and product characteristics, determine the cultural orientation and personality differences of the underwear and homewear brand. 5.2.2 Market Segmentation Positioning It is recommended to refer to the following aspects when positioning the underwear and homewear brand in the market: a) Geographical distribution; b) Attributes such as gender, age, occupation, and ethnic group, and their impact on brand perception and distribution characteristics; c) Psychological factors such as social class, lifestyle, and personality traits; d) Factors including purchasing season, frequency, profit pursuit, usage experience, brand understanding, and emotional attitude toward the brand. 5.2.3 Target Market Capacity Positioning Determine the brand positioning based on the target market capacity of underwear and homewear. Refer to the following aspects: a) Total market size of similar brands; b) Market attractiveness of the main brand; c) Resource conditions and production capacity of the main brand; d) Market competition share of similar brands; e) Potential market capacity and space of the brand. 5.2.4 Market Entry Positioning Based o