T/HNAGS 020-2023 "Hunan Rapeseed Oil" Brand Logo Design and Use Guidelines
T/HNAGS 020-2023
Basic Information
Scope
Scope: This document specifies the composition, graphic design, and usage requirements of the "Hunan Rapeseed Oil" brand logo. This document applies to the design and usage of the "Hunan Rapeseed Oil" brand logo; Key technical content: The terms and definitions defined in T/HNAGS 018 apply to this document. The "Hunan Rapeseed Oil" brand logo shall be designed in accordance with the registered trademark and comply with the relevant usage management requirements. a) Graphic elements: The graphic is composed of four equally divided rapeseed petals. b) Text elements: Including the five Chinese characters "Hunan Rapeseed Oil" and their English translation. The main body of the logo is surrounded by four equally divided rapeseed petals. Each drop of rainwater nourishes each petal, and each petal nourishes each drop of oil, vividly reflecting the brand's industry attributes. The enclosed appearance conforms to the yin-yang harmony of the Eight Trigrams, symbolizing that the enterprise thrives in this high-quality circular system and generates endless positive energy. The rising sun in the center radiates brilliance, symbolizing the brand's vigorous development and bright future, presenting the brand's cohesion and the convergence of oil, symbolizing the brand's unity and the accumulation of wealth. The proportions, sizes, and graphic standards of the logo's graphic and text elements shall strictly comply with this standard and shall not be arbitrarily modified. Combination I: A vertical combination of the logo above and the text below, centered. It is solemn and stable, suitable for use in rectangular spaces with appropriate height-width ratios. Combination II: A vertical combination of the logo on the left and the text on the right, centered. It is solemn and stable, suitable for use in rectangular spaces with appropriate height-width ratios. The proportions, sizes, and graphic standards of the Chinese standard characters in the "Hunan Rapeseed Oil" logo sh