T/CCBD 3-2019 Active Group standards

T/CCBD 3-2019 Brand Value Evaluation Incentive Split Method

Publish Date: 2019-12-30 Implement Date: 2020-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 3-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Integrated services

Publish Date: 2019-12-30

Implement Date: 2020-01-01

Scope

Scope: This standard specifies the calculation model and evaluation process of the revenue-sharing method under the revenue approach in brand value evaluation. This standard is applicable to the evaluation of enterprise or product brands using the revenue-sharing method for brand value assessment. Main technical content: The overall structure adopted by this standard is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Calculation model; 5 Evaluation process. The main technical content includes the calculation model of the revenue-sharing method, the composition and determination method of each parameter in the model, the evaluation process, the requirements for data collection, and the evaluation report.