T/HNAGS 017-2023 Active Group standards

T/HNAGS 017-2023 "The logo design and usage guidelines for the 'Dongting Xiangmi' brand."

Publish Date: 2023-02-01 Implement Date: 2023-03-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/HNAGS 017-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Terminology (principles and coordination and cooperation)

Publish Date: 2023-02-01

Implement Date: 2023-03-01

Scope

Scope: This document specifies the composition, graphic design, and usage of the "Dongting Fragrance Rice" brand logo. This document applies to the design and use of the "Dongting Fragrance Rice" brand logo; Main technical content: The content of the following documents is incorporated into this document as essential provisions through normative references. Among them, the referenced documents with specified dates apply only to the version corresponding to that date; the latest versions (including all amendment sheets) of the unspecified referenced documents apply to this document. T/HNAGS 014 – "Dongting Fragrance Rice" T/HNAGS 015 – "Dongting Fragrance Rice" Brand Management Guidelines The following terms and definitions defined by T/HNAGS 015 apply to this document. The "Dongting Fragrance Rice" brand logo should be designed in accordance with the registered trademark and comply with the relevant usage management requirements of the registered trademark. The "Dongting Fragrance Rice" brand logo, as shown in Figure 1, consists of two elements: a) Graphic elements: The graphic is composed of New Year's fish; b) Textual elements: Including the four Chinese characters "Dongting Fragrance Rice" and their English translation. The overall design of the "Dongting Fragrance Rice" brand logo adopts the graphic of New Year's fish, symbolizing abundance and prosperity, conveying a sense of joy and auspiciousness; the rice sheaths are integrated into the fish tail, and the rice grains become the fish head, accurately expressing the product attributes and industry identification of "Dongting Fragrance Rice" through the combination of pictograms; the gesture of the jumping fish symbolizes the aspiration to leap over the dragon gate, expressing a positive and enterprising spirit and the pursuit of a better future; and the abstract and expressive lines of the Xiang Opera long-sleeved dancers in the shape of fish add rich connotations to the regional culture an