GA 407.1-2003
Active
T/CAAAD 007-2024
Active
Group standards
T/CAAAD 007-2024 Digital outdoor internet screen advertising placement monitoring technical requirements
T/CAAAD 007-2024 Digital outdoor internet screen advertising placement monitoring technical requirements
Price:
$ 20.00
Basic Information
Standard Code:
T/CAAAD 007-2024
Standard Type:
Group standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
-
ICS Name:
The application of information technology in other fields
Publish Date:
2024-07-03
Implement Date:
2024-10-01
Scope
Main technical content: In order to meet the demand for standard documents in the development of information and communication, this document is jointly formulated by the China Communications Standards Association and the China Advertising Association and is recommended for adoption by relevant parties. Suggestions and opinions on this document should be reflected to the China Communications Standards Association and the China Advertising Association. Outdoor advertising is one of the forms of advertising that have maintained a significant growth trend in recent years, except for Internet advertising. With the advancement of computer technology and Internet communication technology, as well as the electronic and digitalization of advertising carriers, outdoor electronic screens with network connections are increasingly being used in outdoor advertising. Digital outdoor networked screen advertising media is an emerging type of outdoor advertising. The attributes of its advertising carriers and the management methods of its deployment have certain technical similarities with those of mobile Internet advertising carriers, but there are significant differences from static outdoor advertising carriers. This document formulates advertising deployment monitoring standards and technical specifications compatible with digital outdoor networked screens to meet the requirements of the advertising ecosystem for contract performance monitoring, deployment effect analysis, and other aspects.
Development Information
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